Luxury 2nd row business experience
Background & Goal
Building on the HMI system developed for the Zeekr 001, the Zeekr 009 introduced an entirely new second-row experience, tailored to luxury business-class seats. With features such as a foldable table, legrest, roof screen, door climate screens, and digi-physical controls in the armrest, the project aimed to adapt the sporty interface of the Zeekr 001 to a refined, luxurious context.
The goal was to create a user-centered HMI system that balances luxury and practicality, providing an intuitive, seamless experience for all passengers with for the brand 3 new touchpoints.
My role & Responsibilities
Product Owner, overseeing the development of the HMI system, with a particular focus on second-row features and ensuring a cohesive adaptation of the Zeekr 001 interface.
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Directed the adaptation of the Zeekr 001 HMI system to suit the Zeekr 009’s luxury-oriented use case.
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Collaborated with UX and UI designers to develop a user-friendly interface for the roof screen and door climate screens.
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Addressed challenges of reachability, preferred interaction methods, and optimal display sizes for the roof screen.
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Designed intuitive digi-physical controls for the armrest, balancing physical and digital functionality.
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Ensured all features adhered to the vehicle’s luxury positioning while maintaining a consistent brand identity.
Challenges & solutions
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Adapting a sporty HMI system for a luxury business-class vehicle.
→ Refined the design language and interaction patterns to create a more sophisticated, user-centric experience.
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Designing the brand’s first roof screen system, including questions of reachability, size, and interaction.
→ Conducted iterative testing and simulations to determine the most ergonomic and user-friendly design.
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Developing door climate screens with small displays in challenging placements.
→ Optimized UI elements for clarity and usability, ensuring functionality despite space constraints.
Tools, Techniques, and Methodologies
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Design Tools: sketch, prototyping tools.
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Project Management Tools: Jira, Excel.
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Methodologies: User-centered design, iterative prototyping, and ergonomic testing.
Key Achievements
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Designed the brand’s first roof screen system, providing an intuitive and ergonomic user experience.
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Delivered innovative door climate screens that balanced usability and compact design.
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Maintained project momentum despite overlapping timelines with the Zeekr 001 development.
Lessons learned
Personal Growth
Enhanced ability to balance overlapping project timelines while delivering unique, tailored solutions for different vehicle use cases.
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Team Insights
Gained deeper insights into the challenges of designing for luxury vehicles, particularly in balancing innovation with practicality.
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Future Applications
Refined strategies for designing and testing ergonomic and placement-sensitive interfaces, applicable to future luxury-focused projects.
