Holistic Cabin Experience for one coherent User Experience
Background & Goal
The Lynk&Co 900 was set to feature the largest and highest number of interior displays ever released in a Lynk&Co vehicle. This included advanced digital and digi-physical touchpoints such as a 30-inch 6K screen with split-screen functionality, a 12.66-inch digital instrument panel, and a 30-inch rear entertainment screen.
The goal was to ensure a cohesive and seamless user experience across all displays and touchpoints, while delivering smart user scenarios adaptable to varying travel setups.
My role & Responsibilities
Project Lead & creatively responsible for the Holistic Cabin Experience, assigned to address stagnation, ensure alignment, and restore confidence among stakeholders.
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Led a true global team of 10 designers (6 in Sweden and 4 in China) to create a unified vision and workflow.
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Bridged cultural and logistical gaps to establish the first successful collaboration between the two regions.
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Aligned stakeholders through clear communication, detailed project planning, and frequent updates.
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Ensured deliverables adhered to the scope of a holistic experience across digital and digi-physical touchpoints.
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Managed creative leadership alongside project planning to meet both technical and design expectations under tight time constraints.
Challenges & solutions
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The project was behind schedule, leading to stakeholder insecurity.
→ Established a global team structure with clear goals, transparent communication, and regular progress reporting to restore confidence.
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Previous attempts at global collaboration between the Swedish and Chinese teams had failed.
→ Implemented structured workflows, encouraged open communication, and facilitated cultural understanding to build trust and cohesion.
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The scope required balancing creativity with technical and logistical constraints under high time pressure.
→ Maintained a dual focus on the project plan and feature execution while empowering the team to push forward on creative outputs.
Tools, Techniques, and Methodologies
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Project Management Tools: Jira, Excel, PowerPoint.
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Communication Tools: Teams, WeChat (for cross-regional collaboration).
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Methodologies: Agile planning & cross-cultural collaboration strategies
Key Achievements
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Successfully restored stakeholder confidence by meeting critical milestones and delivering clear progress updates.
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Established the first effective collaboration between Swedish and Chinese designers, setting a precedent for future projects.
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Delivered concepts for holistic digital and digi-physical experiences, ensuring seamless interaction across all displays.
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Provided smart user scenarios adaptable to different travel setups, enhancing the usability and versatility of the vehicle's features.
Lessons learned
Personal Growth
Strengthened skills in leading global teams, balancing creative leadership with project management, and fostering trust in high-pressure environments.
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Team Insights
Learned the importance of frequent communication, cultural understanding, and setting clear expectations to achieve alignment and productivity.
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Future Applications
Developed strategies for effective global collaboration that can be applied to other cross-regional projects to ensure efficiency and innovation.
