Innovating the Exterior Experience with displays
Background & Goal
The Lynk&Co 900 is the first vehicle in the brand to feature exterior displays, designed specifically for the Chinese market. This groundbreaking project involved new tools, workflows, supplier collaborations, and cross-cultural insights to create an innovative exterior lighting experience.
The goal was to deliver a holistic, user-driven exterior lighting and display system that emphasizes customization, interactivity, and dynamic communication, reinforcing Lynk&Co’s image as a bold, high-tech brand.
My role & Responsibilities
Chief Designer responsible for guiding design, implementation, and supplier coordination while ensuring seamless delivery.
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Defined and executed the design vision for exterior lighting and displays, ensuring cohesion across all components.
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Led a team of 5, fostering trust, providing clear expectations, and mentoring team members to deliver high-quality results.
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Managed cross-functional collaboration with external suppliers and internal teams, aligning goals and delivery requirements.
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Advocated for user-centered and culturally aligned solutions, integrating insights from user studies and stakeholder feedback.
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Oversaw the refinement of internal tools to adapt to new export requirements and improve efficiency.
Challenges & solutions
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Managing the complexity of working with four different suppliers and their unique delivery requirements.
→ Standardized workflows and tools, to streamline communication and alignment.
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Ensuring the Techband and rear pixelated lights created a unified, impactful experience while meeting user expectations for customization.
→ Developed features like user-designed welcome and goodbye sequences, synchronized music shows, and real-time data displays.
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Addressing team dynamics, including difficult discussions and decision-making.
→ Fostered trust and growth within the team by clearly communicating expectations, encouraging ownership, and mentoring team members to deliver higher-quality results.
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Advocating for cultural alignment and incorporating insights from Chinese stakeholders.
→ Built strong relationships with Chinese colleagues, listened to their feedback, and advocated for their input within the Swedish organization.
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Updating internal tools like Aurora to accommodate new export requests and ensure smooth implementation.
→ Collaborated with the team to refine the tool for better functionality and adaptability.
Tools, Techniques, and Methodologies
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Project Management Tools: Jira, Excel.
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Design Tools: Blender, After Effects.
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Internal Tools: Aurora, enhanced to support new export requests.
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Methodologies: User-centered design, iterative prototyping, eye-tracking user studies, and cross-cultural collaboration.
Key Achievements
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Delivered 76 animations to final implementation, creating a seamless, interactive exterior experience.
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Presented the Lynk&Co 900 at the global launch event, addressing 300 media representatives and thousands of live stream viewers.
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Strengthened Lynk&Co’s brand identity as bold, high-tech, and user-focused by delivering customizable and innovative lighting features.
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Completed the project on time and within budget, meeting all stakeholder expectations.
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Conducted a user study using eye-tracking to guide design decisions and enhance user interaction.
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Built strong cross-cultural relationships, integrating feedback from Chinese stakeholders and advocating it within the Swedish organization.
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Improved team dynamics through effective leadership, receiving positive feedback for fostering trust and empowering team members.
Lessons learned
Personal Growth
Gained deeper trust in cross-cultural collaboration and developed a stronger ability to advocate for diverse perspectives within global teams.
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Team Insights
Addressed challenges in team dynamics through mentoring, empowerment, and clear communication, fostering trust and growth.
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Future Applications
Enhanced internal tools like Aurora to better support export requests, setting a foundation for future projects.
