Branding & graphical guidelines
Background & Goal
Optivays was a small IT consulting company in Gothenburg specializing in Qlik’s visualization tools. The project aimed to refine the company’s vision and core values while updating its graphic identity.
My role & Responsibilities
As the person responsible for the company’s graphic profile, I developed new colors, typography, and a suitable communication tone. A Brand Book was created, and the new guidelines were applied to internal and external communication, including the website, LinkedIn, internal portal, and templates. I worked closely with the COO and leadership team for alignment.
Result
Optivays’ brand became playful and bold, using vibrant colors, clean typography, and a confident tone of voice. These updates helped the company stand out from competitors and attract future colleagues who align with Optivays’ values. The company’s core values were visualized using custom icons.
